On August 7th, 2009, another would-be franchise was launched with the premiere of G.I. Joe: The Rise of Cobra. Based on the popular G.I. Joe toy franchise (and partially on the comics and cartoon series produced under that name), the film follows two soldiers: Duke (Channing Tatum) and Ripcord (Marlon Wayans) as they find themselves joining the elite G.I. Joe team after a set of warheads is stolen by a woman dubbed “The Baroness” (who also happens to be Duke’s ex-fiancee).
The warheads are meant to be used in conjunction with a nano-technology created by the villainous Cobra organization as a means of taking over the world. There are (predictable) twists and turns along the way, but in the end the G.I. Joes emerge victorious…for now at any rate (a last minute twist reveals that a Cobra imposter has assumed the role of President of the United States).
This was one of the few action films in recent years that I actually went to see in the theater. I was aware of the G.I. Joe cartoons growing up, and I might have even watched a few (but I was a traditional “girly-girl” as a child so it wasn’t really my thing), but for the most part G.I. Joe was new for me. I enjoyed it for what it was, but it wasn’t a film I would’ve considered getting a DVD copy of. Critical reviews of the film were mixed (though the film did make a profit at the box office) and a sequel finally appeared in 2013 (having been originally slated for a 2012 release). A third G.I. Joe film is said to be in the works, but to my knowledge has not been given a release date as of yet.
On a positive note, the score for this film was composed by Alan Silvestri and made the film better than it might have been otherwise (that’s part of why I love film music so much).
Did you go see G.I. Joe: The Rise of Cobra? What did you think of it? Is there any toy/cartoon franchise that Hollywood won’t adapt to the big screen? (on second thought, don’t answer that last one 😉 ) Enjoy my review of High-Rise and the first of my Lord of the Ring series and I’ll catch ya’ll later 🙂 -Becky
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*poster image is the property of Paramount Pictures